New Frontier Theater is a classic entertainment landmark situated in the historic Araneta City. Built in the heart of J. Amado Araneta’s visionary central business district in Quezon City, it fits perfectly within the 35-hectare city within a city, merging seamlessly with business, leisure, shopping, dining, hospitality, and residential options – all in one strategic location.

The theater first opened in 1967 as a multi-purpose events hall that offered additional features like skating rinks and cinema. It has been transformed into an ultra-modern theater and equipped with the latest in audio and lighting technologies as part of the massive Araneta City redevelopment project.

The theater underwent major renovation works in 2014 and reopened in August 2015 under the name Kia Theater. It has since hosted a slew of international and local acts such as Russel Peters, Little Mix, Charlie Puth, A1, Gary Valenciano, Martin Nievera, Ogie Alcasid, Sarah Geronimo, GOT7, Moira, The Moffats, Day6, Taeyeon, Regine Velasquez-Alcasid, Alden Richards, Daniel Ceasar, Boy Pablo, Itzy, NCT Dream, and many others.

In October 2018, it reverted to its original name – New Frontier Theater.

Through the years, it has earned a reputation as among the country’s premier performing arts venues. It also features al-fresco dining restaurants, coffee shops, and other top retail brands along its perimeter to provide a complete entertainment experience.


New Frontier Theater merges modern elements with contemporary design. It retains the marvelous elegance of its past, yet achieves the aesthetic grace and functionality of a modern entertainment venue.

The theater greets patrons with an elegant drop-off point that opens to an expansive grand lobby fit for upscale events. An elegant staircase conveys everyone to the picturesque Theater Lounge on the mezzanine floor, the perfect venue for meet-and-greet sessions with celebrities before and after every show.

The theater boasts of spectacular specifications:

Stage Area

447 sq.m

Floor Area

1,098 sq.m.

Seating Capacity


Back of House

1,500 sq.m.

Dressing Rooms


Patrons are in for a treat as they are welcomed with the following amenities:

  • Drop-off point with valet service
  • Bridgelinks to nearby establishments (Gateway Tower and Manhattan Parkview)
  • Close proximity to parking options (Gateway Mall and Manhattan Parkview)
  • Food and beverage outlets
  • TicketNet computerized ticketing system